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Bachelor of Science in
Marketing

Callouts

LEVEL

Undergraduate

DEGREE

Bachelor of Science in Marketing (BS)

COLLEGE

Percy J. Vaughn, Jr., College of Business Administration

LOCATION

On Campus

Bachelor’s Degree in Marketing

Are you interested in helping build and manage brands? Do you see yourself working with companies on designing, packaging, advertising and distributing products and services?

Alabama State University’s marketing bachelor’s degree provides you with a solid foundation in marketing concepts, strategies and practices. Gain real-world insight and experience as you learn from — and about — successful marketers and how they reach and motivate their target audiences.

And because marketing is constantly evolving in the 21st century, you’ll learn how to adapt effectively and efficiently to market and consumer changes — helping you to find success and lead in the field.

Why Should You Pursue a Marketing Degree at Alabama State University?

Alabama State University, a top Historically Black College and University (HBCU), has an extensive network of faculty members and guest lecturers in our marketing degree courses who are corporate and nonprofit leaders and valuable resources for internships and networking opportunities.

As a bachelor’s of marketing degree student, you can take our coursework as a full-time or part-time student, with the flexibility of pursuing some courses online or in hybrid formats.

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Explore Bachelor of Marketing Courses at ASU

At Alabama State University, our bachelor’s degree in marketing combines academic rigor with practical skill development to prepare you to succeed — and lead — in careers that cover all areas of the contemporary marketing industry.

Our marketing degree is comprehensive. What does that mean?

The marketing bachelor’s degree brings together marketing fundamentals and principles with core coursework in accounting, business, communications, economics, finance, management, statistics and more. You’ll also have the opportunity to take elective coursework and specialize your bachelor of marketing degree with an internship or coursework in business law, internet programming, research and negotiation, retailing, sport and event marketing, and much more.

At ASU, our bachelor of marketing degree will provide you with a firm foundation for how to succeed in an ever-changing field and to pursue graduate and advanced training.

Marketing Major Marketing Minor
 

What Can You Do With a Marketing Bachelor’s Degree?

At Alabama State, our bachelor’s degree in marketing fully prepares you to enter a variety of careers in advertising, sales, retail and brand management and market research. Unlike other marketing degree colleges, at ASU we provide you with a broad-based, practical and career-oriented degree that helps you think creatively, logically and strategically and deliver results.

Employment in advertising, promotions and marketing is projected to grow 10% over the next decade, according to the U.S. Bureau of Labor Statistics. Recent graduates of our marketing degree program have gone on to work at:

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ASU bachelor’s of marketing alumni have also gone on to pursue advanced studies within our Master in Accountancy or MBA programs, as well as other related degrees at other colleges in the Southeast with different marketing degrees

Places Alumni Work

 

Why Pursue a Bachelor’s Degree in Marketing at Alabama State University?

ASU’s marketing bachelor’s degree gives you a greater understanding of marketing concepts while looking at perspectives and principles through an ethical and global lens. You’ll be prepared with the knowledge and know-how to succeed as you:

Learn from astute marketing experts.

ASU’s marketing degree faculty members have diverse business and industry experience. The faculty use their decades in the field to help you develop a strong future. For instance, Dr. Mario Zaino has taught around the world, has published research in respected journals and is a leader in supply chain behavior and fundamentals of marketing.

Gain hands-on experiences in and out of the classroom.

Throughout your marketing degree studies, you’ll frequently network with corporate leaders, government agencies and professional groups aimed at the goal of exposing you to many facets of marketing. You’ll also have the opportunity to take on a paid internship through our Business Cooperative Education Program. Unlike larger marketing degree colleges, at ASU you’ll have a chance to pursue what interests you.

Pursue student-led organizations.

Many of our bachelor’s degree in marketing students are involved in our chapter of the American Marketing Association, as well as the business honor society Delta Mu Delta. You’ll get to know your marketing bachelor’s degree classmates beyond your studies and be able to take on leadership roles that are valuable additions to your resume.

Program Callouts

15

Average students per bachelor of marketing class

25:1

Marketing bachelor’s degrees awarded in 2020–21

No. 19

Marketing degree college ranking amongst HBCUs

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What Our Bachelor’s Degree in Marketing Alumni Say

 

My bachelor of marketing degree has provided the sound analytical and quantitative skills needed in my career as a director in supply chain management, but I’m most grateful for the professional values instilled throughout my time at ASU — integrity, expertise, collaboration and independence. These values have proven to be key for standing out in a competitive job market.

Nicholas A.
’21, B.S., Marketing
 

Related Programs and Additional Resources

Meet Our Marketing Faculty↗
Bachelor of Science in Management↗

Connect with ASU

Department of Business Administration

ASU’s Department of Business Administration strives to help students develop the foundational skills necessary for a variety of exciting and versatile careers. Learn how a marketing degree can help you find success.

Emelda Torregano
Etorregano@alasu.edu 334-604-8455 BA 311, Montgomery, AL 36106
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915 S. Jackson Street Montgomery, AL 36104

(334) 229-4800

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Alabama State University is accredited by the Southern Association of Colleges and Schools Commission on Colleges (SACSCOC) to award baccalaureate, master's and doctoral degrees. Alabama State University also may offer credentials such as certificates and diplomas at approved degree levels. Questions about the accreditation of Alabama State University may be directed in writing to the Southern Association of Colleges and Schools Commission on Colleges at 1866 Southern Lane, Decatur, GA 30033-4097, by calling 404.679.4500, or by using information available on SACSCOC's website. (www.sacscoc.org).

To inquire about Alabama State University accreditation status, please contact Dr. Tanjula Petty

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