Alabama State University Participates in Global Giving Initiative
November 29, 2021
By Lois G. Russell
Members of Hornet Nation are asked to show their school pride and their great love
for ASU during the global initiative known as Giving Tuesday. On November 30, the
University will join with other non-profit organizations around the country in an
effort to engage and accelerate giving among their supporters.
“We are extremely excited to offer this wonderful opportunity for our supporters to
engage with the University through giving,” said Audrey Parks, ASU’s Annual Giving
Coordinator in the Office of Development. “ASU is a wonderful investment not only
for our alumni, but for anyone else who is interested in advancing educational excellence
and providing support for young people who are focused on success.”
On Giving Tuesday, philanthropy is the order of the day. According to the website,
Giving Tuesday “is a global generosity movement unleashing the power of people and
organizations to transform their communities and the world.” In the United States,
the event is celebrated annually on the Tuesday following Thanksgiving. Since 2016,
it has grown to become a billion dollar, one-day international effort.
“The one thing we know is that ASU stakeholders love this University. On November
30, we are asking supporters to put their money where their hearts are and give to
support University initiatives,” Parks said.
For ASU, Giving Tuesday is the platform for the launch of the University’s new giving
brand—“iCommit.”
“We’re asking Hornet Nation, which includes all of our stakeholders, to commit to
support ASU at every level. In Development, we like to say that we’re asking for your
Time, Talent, Treasure and Trust. Within this statement is an opportunity for everyone
to commit to ASU in some fashion. Giving Tuesday is a great opportunity to say ‘I
Commit’ in a very tangible way,” Parks added.
Parks urges donors to use Giving Tuesday as one way and one day of giving to the University;
however, she said ASU organizers hope that the initiative will spark a spirit of generosity
that continues throughout the years.
“Of course, we cannot stop with one day. O’ Mother Dear deserves our commitment on
that day and every day,” she added.
